At Google I/O, the company takes a big step in balancing the app vs. mobile web experiences. The move could come in handy for businesses.

Enhance your Android apps with content from external websites, using WebViews - and ensure this content looks good across a range of screen configurations.

Twitter's choice to offer a progressive web app, or PWA, shows what's possible on the web now. The company likes its native apps, but says its PWA is good for quickly bringing new people to Twitter.