During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

Startup iSpot.tv, which sells a service tracking national TV ads and correlating those with digital responses, has raised $21.9 million in Series B funding. The investment was led by Insight Venture ...

Seattle-area startup iSpot has raised more cash to fuel growth of its technology platform that measures TV advertisement performance. iSpot CEO Sean Muller. The company on Wednesday announced a $30 ...