NOVATO, Calif.--(BUSINESS WIRE)--Zenni Optical, the online optical industry leader, today announced the full-scale launch of its 3D Virtual Try-On feature, which offers customers a true-to-life ...

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more. Recently, we've seen an uptick in ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

As a practical frugalist who's never owned more than a gas-station-quality pair of sunglasses, getting to test a pair of ...

Powered by Perfect Corp.’s industry-leading beauty AI & AR technology, the cutting-edge AR 3D eyewear virtual try-on service is set to revolutionize the online shopping journey for the eyewear ...

SEATTLE — HTC Vive (a subsidiary of HTC) announced an ultra-light set of virtual reality glasses on Oct. 14. HTC Vive says the VR glasses, dubbed the Vive Flow, are designed to help with mental ...

In addition to expanding its virtual try-on assortment, Walmart now sells EssilorLuxottica Nuance Audio Glasses, which combine prescription-ready eyewear with an invisible, open-ear hearing solution ...

Online eyewear retailer Ditto, which I profiled in The Pitch in September, has brought its virtual fitting room to the iPad. CEO and Cofounder Kate Endress told me recently that about 20 percent of ...

Facebook is trying to make VR glasses thinner and more "socially acceptable." The company in a new research paper has revealed its glasses-like prototype virtual reality (VR) headset with a display ...