The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Vader boarding the Tantive IV is every bit as menacing in Lego form, and you can make it yours for just $44 during this Amazon Cyber Week deal. reading time 2 minutes You wouldn’t want Darth Vader ...

J. Brodie Shirey is a Contributor from the United States who currently lives in York, Pennsylvania. He's just a simple man trying to make his way in the universe, but aren’t we all? Brodie is a big ...