Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Google is rumored to be working on a Bluetooth tracking tag similar to what you see from Tile, Apple’s AirTag, and Samsung’s Galaxy SmartTag. The rumor comes from Twitter user Kuba Wojciechowski (via ...