The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

Texas AG Ken Paxton announced a historic agreement with Colgate-Palmolive after concerns of major toothpaste manufacturers ...

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction ...

Starting November 1, Colgate-Palmolive will update its toothpaste packaging and marketing after concerns from Texas AG Ken ...

Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify ...

Dabur declined to comment on the ad. Colgate, which currently controls 43% of India’s toothpaste market, also did not respond ...

The U.K.'s Advertising Standards Authority (ASA) has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth. The ads claimed to ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...