Apple has announced that changes are coming to Today tab ads and that the approval process has been streamlined. With a Today tab ad, a developer’s app can appear prominently on the front page of the ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

Apple's market success has often been attributed to the "magical" brain-washing powers of its advertising, but new research suggests that strong ad campaigns aren't necessarily so persuasive when it ...

According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. According to app marketing firm SplitMetrics, the ...

Snapchat is bringing ads to the app's main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see "Sponsored Snaps" ...