February 22, 2007 Eleven of the most innovative toys were recognized at the seventh annual T.O.T.Y. (Toy of the Year) Awards ceremony, last week. The annual Toy of the Year award, representing the ...

In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

There are a few news stories you can pretty much guarantee to see during the holiday season these days. Ones about air travel anguish, fried turkey fiascos and desperate parents battling tooth, nail ...

Mattel Inc.’s third-quarter profit jumped 6% as Barbie sales and early shipments of TMX Elmo help fuel a turnaround at the world’s largest toy manufacturer. The El Segundo, Calif., toy manufacturer ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

Oh man, this TMX Elmo thing is awesome! Apparently they are sold out nation-wide, so this may be the only glimpse you will get of the TMX Elmo getting his XTREME (!!) tickle on. That son of a gun Elmo ...

Barbie sales and early shipments of TMX Elmo helped fuel a 6.1% rise in third-quarter profit at toy maker Mattel Inc. The latest results indicate favorable business as the El Segundo, Calif., company, ...

Elmo Live - best toy ever! Just yesterday, I picked up an Elmo TMX for my girlfriend, and let me tell you - this toy is just awesome. The box claims it's suitable for children aged 18 months and over, ...

NEW YORK — Mattel Inc. and Jakks Pacific Inc. on Wednesday announced new deals to make wrestling action figures, the latest chapter in a story that has all the acrimony and shifting alliances of ...

Though there is no official data that declares the best-selling holiday toy for children of all-time, it’s fair to assume the lovable Sesame Street figure Elmo is high on the list of most popular ...