Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...

Brands have long been investing in sustainability-related content, but recently the spotlight has fallen on the carbon footprint of the ads themselves, and there is growing pressure for marketers to ...

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

Netflix's NFLX latest results underscore how pricing power and advertising momentum are fueling its next phase of growth.

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

PARIS (AFP) — European airlines are starting to become prudent when promoting flight carbon-offset measures, such as ...

Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4. Ethical adtech firm Good-Loop surveyed more than 400 digital advertising execs ...

Production and marketing solutions company CLICKON has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72 per cent) and US (67 per cent), considered ...

With the steadily worsening state of the planet's climate, many people are starting to consider their impact on the environment in their day-to-day lives and purchasing decisions. Countless businesses ...

Anyone looking to get their money’s worth with their cryptocurrency advertising on Google had better get their ads up now, because as of June those ads will no longer be welcome on Google sites, nor ...

This is the third installment of an ongoing series by Melody Kramer looking at ad tech and the future of publishing. In the first, she interviewed Aram Zucker-Scharff about the major issues facing ...