While most commercials aired during Super Bowl 2025 leaned on humor and quick, flashy scenes to capture viewers' attention, Jeep went a different direction with its own advertisement. In the ...

The Super Bowl lacked car ads, with only Stellantis airing commercials for two of its brands last night. Harrison Ford made a surprise appearance in Jeep's "Owner's Manual" short film that pokes fun ...

In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth quarter by zigging while others zag. Instead of a jam-packed 30 seconds filled ...

Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades. Now, in a stirring commercial for Jeep that debuted during the fourth quarter of ...

THE AD: The two-minute Jeep Super Bowl ad, starring Harrison Ford and directed by James Mangold, promotes Jeep's multi-energy ...

Chris Bruce has worked in the automotive industry since 2011 and has written thousands of stories about cars, motorsports, and motorcycles in that time. He has written for Autoblog, Autoviva, CarFax, ...

Jeep takes a poignant tone in a 2-minute Super Bowl spot with the help of legendary actor Harrison Ford. “Owner’s Manual,” which was kept secret until the game’s fourth quarter, is a brand manifesto, ...

Jeep’s two-minute Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and ...

That's according to Stellantis Chief Marketing Officer Olivier Francois, who said while other automakers abandoned this year's big game amid industry uncertainty and cost cutting, it was critical for ...