The SWOT matrix and the grand strategy matrix are strategic tools used in business to gain insight for strategic planning efforts. Both tools display different information in different ways, but the ...

Following the tradition of previous strategic tools such as the Strengths, Weaknesses, Opportunities and Threats matrix, the Grand Strategy Matrix is a relatively recent tool growing in popularity.

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...