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Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Beyond signaling another bet on social commerce, TikTok's partnership with Shopify marks a significant move by the video-sharing app to broaden its nascent advertising ecosystem. As part of the deal, ...

Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a ...

Shopify this week became the first e-commerce platform to integrate with Microsoft Advertising, expanding its ad-buying tools for web merchants to the Microsoft Search Network, per a company blog post ...