Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want.

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Google Search may still be the search engine to rule them all, but it’s no longer the best way to find content online. There’s a plethora of AI search engines and platforms that, I’d argue, do a much ...