The city of San Francisco flexed its natural, breathtaking beauty on a big national TV stage this week, airing a gorgeous ad ...

People from all over the Bay Area, the country, and the world, come to see John Jeide and the rest of the bartenders at The Buena Vista Café make their world-famous Irish Coffees. Jeide estimates he's ...

As president and CEO of the Hotel Council of San Francisco, Alex Bastian has led the charge to revitalize tourism in The City ...

Tourism is on the rebound in San Francisco and could possibly see pre-pandemic levels of foot traffic after a historically flat travel season. Data shows that tourism in the city hit a road bump in ...

San Francisco’s travel and hotel industry hosted a summit on Tuesday to talk about what the future holds for city’s most important industry: tourism. The first bit of good news in next year's tourism ...

Mayor Lurie and China's consul general stressed cultural and business connections beyond politics. Chinatown business owners note visitor spending is still below pre-pandemic levels from 2019. There ...

SAN FRANCISCO (KPIX) — San Francisco’s tourism industry, a critical pillar of the city’s economy, showed troubling signs over the July Fourth holiday weekend, traditionally one of the busiest times of ...

SAN FRANCISCO - Summer is over but tourism in California and San Francisco is not. One of the driving factors this year is large events like the Workday Rising conference at the Moscone Center, which ...

SAN FRANCISCO (KGO) -- Pride weekend has ended, but not before leaving a lasting impression on tourists who were in town for the celebrations. In fact, the San Francisco Travel Association says it's ...