SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP AG has introduced a new version of SAP Customer Relationship Management (SAP CRM), a component of the SAP Business Suite. SAP AG has introduced a new version of SAP Customer Relationship ...

SAP on Monday announced a bevy of new features for its SAP C/4HANA suite. The software and services vendor -- which is holding its annual Sapphire Now conference in Orlando this week -- said the new ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...