Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

(By Loyd Ford) Every morning in the U.S. advertisers line up and think about how they will attract more customers to their brand. They have one choice every day: Close down and go to work for someone ...

Coming off the heels of another strong year for digital ad sales, the radio industry is poised to hit $2 billion in digital sales this year. That’s according to the Radio Advertising Bureau’s 11th ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

BERKELEY, California (Reuters) - Online auctioneer eBay Inc. said on Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing ...

The Media Agency Group is today launching Radio Airtime Media, a new division dedicated to radio advertising campaigns to run alongside the agency’s outdoor divisions Transport Media and Out of Home ...

The NAACP announced a $3.75 million radio advertising effort Tuesday to ensure Black voters cast their ballots in swing states. The organization bought ads in battleground states such as Arizona, ...

KUWAIT CITY, Jan. 11: Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi issued two ministerial decrees amending regulations governing advertising on ...