Those affected by wildfire smoke focus on the colors red, purple and maroon on the air quality charts. Red used to be the scariest color. Why did that change?(Story aired on ATC on June 28, 2023.) ...
What’s red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive. Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve.
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