An in-house PR program should be built on solid relationships, good stories and honesty.

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. If you’re a seasoned professional in your industry ...

I quickly learned how to write a compelling program summary and really speak to all of the strengths of our chapter.” In addition to his responsibilities with PRCA/PRSSA at UAB, Baggiano was excelling ...