While Spotify won’t report its full Q3 earnings until November 12, the streamer will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024. The news comes as ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

There are also concerns about the ‘murkiness’ of the open auction, focusing on problems such as lack of control, exposure to unsafe publishers, and low media-quality inventory. Open auctions are the ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...