Business leaders are faced with numerous decisions every day. The options and strategies are countless – and without deliberate planning, they are left always guessing at what to do. The way a company ...
Operating without a marketing orientation can leave your business vulnerable to companies that have a more customer-centric operation. Typically, companies that do not adopt a marketing orientation ...
Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Khadija ...
Apple just learned a $1.4bn lesson in how companies can be too product-oriented and not market-oriented enough. That is how much revenue the company will roughly lose after it recently cut sales ...
In the endless need for speed, digital leaders continue their shift from project to product orientation. However, this shift is not a “set it and forget it” initiative. It requires nurturing and ...
Political Marketing Consultant, Dr. Bernard Tutu-Boahene, says President Akufo-Addo’s opposition to calls for a reshuffle of his ministerial appointees is akin to product orientation in political ...
YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Internet creators have been capturing the attention of marketing circles recently.
A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...
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