Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Adobe Inc. today introduced a new cloud service that can help companies find opportunities to improve their applications and websites. The service, Adobe Product Analytics, joins the software maker’s ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

Adekunle Kadri is a seasoned Senior Product Growth & Analytics Manager with over 10 years of experience driving product innovation, business intelligence, and digital transformation. He has a strong ...

Datadog Inc. (NASDAQ:DDOG) announced Monday that it has acquired Eppo, a platform specializing in feature flagging and experimentation. The company will use the acquisition to enhance its Product ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Lisa Stiffler on Jun 5, 2020 at 1:36 ...

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

BKD Analytics, a national practice unit of BKD CPAs & Advisors, has released a new product, Payment Risk Analytics. The solution is designed to assist in the detection of fraud and help identify ...