Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

With the holiday shopping season getting underway, Magellan AI is showing which retailers are tapping into audio to get the most out of their year-end performance. The latest analysis of podcast ...

Netflix has dabbled in off-service video podcasts, including “Skip Intro,” which highlights talent from Netflix shows, and ...