Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Sounds like the perfect setup for a Super ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...

This Super Bowl, Planters is roasting Mr. Peanut. As you may recall, previous big game commercials killed him off and showed him reborn as Baby Nut. This time around, a panel of comedians have at the ...

Things are going to get salty for Mr. Peanut in this year’s Super Bowl. The elegant legume, who was killed off in a Big Game marketing stunt in 2020, will return to the gridiron spectacle this year ...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, PLANTERS, one of America’s biggest snacking brands, unveiled a high-energy Super Bowl ad starring MR. PEANUT and not one, but two of his legendary friends ...

Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...