Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

It sounds like a politician's dream: a machine that can tell you exactly what to say to change a voter's mind. Well, that's what a political scientist has come up with — at least, a first tentative ...

Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...