Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

Packaging is no longer just a wrapper. It’s an introduction, a first impression, and in most cases the deciding factor as to whether or not a consumer purchases a product or leaves it on the shelf.

Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...

CCL Label has unveiled a portfolio of labels, sleeves, pouches, and lids for dairy packaging, collectively designed for ...

The "clean label" movement in packaging is redefining how consumers interact with products—especially in the food and beverage sector. More than a fleeting trend, this shift is rooted in a growing ...

The enhanced water brand also introduces two full-sugar flavor innovations. vitaminwater unveils a new look and a pair of new flavors. The refreshed visual identity features a cleaner, bolder ...