Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Got Chucks on with Saint Laurent” declared Mark Ronson and Bruno Mars in their 2014 hit Uptown Funk. Yves Saint Laurent held ...

CEO Elliott Hill is executing a turnaround strategy, showing early progress in reducing inventory and shifting product mix. Nike is cutting back on discounting and moving excess inventory to factory ...