Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national TV schedule.

Major sports league contracts don't change hands often. But on Oct. 21, Comcast's (CMCSA) NBCUniversal wrested the U.S.'s second most-popular — and fastest-growing worldwide — league out of Warner Bros.

The NBA returned to NBC's airwaves for the first time in 23 years on Tuesday night and made an immediate impression on basketball fans, who have

Last NBA season was, among the most passionate fans, marred by a marked negativity and lack of hype from broadcast partners and league affiliates. From the prolonged farewell to the NBA on TNT to constant chatter about TV ratings,