The return of the NBA on NBC also features the return of “Roundball Rock” from composer John Tesh. Peacock viewers were ...

NBC revives John Tesh’s Roundball Rock and introduces an AI-generated Jim Fagan voice as the NBA returns to NBC and Peacock.

Opening night is slated for Oct. 21 with a key doubleheader featuring four Western Conference teams with big hopes for the ...

Hold up, NBC Sports is hosting an 'NBA on NBC' throwback pop-up originally appeared on The Sporting News. Add The Sporting ...

After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...

The NBA returns to NBC this season after more than two decades away from the network and plans to make Sunday nights must-see TV beginning in February.

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated for broadcast across NBC and Peacock. At the companys ...