Fans of NBA on TNT will have to adjust to the new schedule and studio shows. Major sports league contracts don’t change hands often. But on Oct. 21, Comcast’s (CMCSA) NBCUniversal wrested the U.S.’s second most-popular — and fastest-growing worldwide — league out of Warner Bros.

Some senior NBCUniversal entertainment executives and Wall Street analysts have questioned the price and all that has to go right for the deal to be a success.

As a new NBA season starts today, a new 11-year, $76B TV deal kicks in along with it, and that means changes, including -- and perhaps most importantly -- fans having to figure out which games are where on what days.

Soon after NBCUniversal finalized a $27 billion rights deal with the NBA last year, executives met in Los Angeles to discuss their new prize. The deal was expected to bring in new audiences and help keep streaming subscribers and TV viewers happy,

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out.

Former Sacramento Kings player Mike Bibby provides commentary alongside hosts Kyle Draper and Morgan Ragan before a Kings game on Dec. 2, 2023, at Golden 1 Center. A $75 billion NBA TV deal taking effect this season will affect how fans are able to watch nationally televised games. Hector Amezcua Sacramento Bee file

That contract between Aspiration and the Clippers was unrelated to the endorsement deal Kawhi Leonard signed with Aspiration.

NBA trade rumors suggest a blockbuster deal. The New York Knicks may trade Karl-Anthony Towns to the Los Angeles Lakers for LeBron James. This move co

The NBA is handing out big-money contracts more frequently than ever, and one former player has a gripe with the league's booming finances.

The story of this extension season is the deals that didn’t get done, and partly that is because of salary cap planning.