With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...
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