McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Digital Marketing Agency, Marketer, Expands to Los Angeles to Serve the West Coast’s Fast-Growing Creative and Technology Markets

Expansion reinforces Marketer’s national growth strategy, connecting AI-powered marketing expertise with the epicenter of media, entertainment, ...

Omada, a new startup led by serial entrepreneur Pete Christothoulou, gives SMBs an ‘AI marketing team’

A new Seattle startup is betting that artificial intelligence can take marketing off the plate of small business ...

What they don’t teach you about marketing at Harvard Business School: Being positionless

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Marketer.co Expands Operations to Orlando, Florida, Strengthening Its National Footprint in AI-Driven Digital Marketing

The company’s new Orlando presence will support regional clients and accelerate adoption of AI-powered marketing solutions across the ...
Forbes

Small Business Marketing: The Ultimate Guide

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...