People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

Eagle Steve (left) delivers for U.S. Pest Protection, a 65-employee family business, based in Hendersonville, Tennessee.. via youtube.com/U.S. Pest Protection When ...

The goal is to find the right balance between your money and incoming traffic. Take it from me; this is no simple task. However, I have found an effective way to achieve this balance is by advertising ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, ...

Google AdWords and Google Local are working together to bring response driven advertising to local businesses with the new Beta offering of Google Local Business Ads. (Yes, the Google Map ads with the ...

In September 2020, Google launched local services ads to lawyers. Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search ...

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land ...