Dr. Althea is one of those IYKYK brands that deserve far more hype. Its hero product, the Relief Cream, is the ideal ...

With the growing popularity of K-beauty, home-use beauty devices are gaining traction, prompting both domestic and global ...

Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands, ahead of South Korean retailer Olive ...

K-Beauty fuels South Korea’s global influence and economic growth, but the same standards driving its success are widening ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I love a Korean face mask. Any K-Beauty mask, really: hydrating, overnight, wrap, clay, sheet, ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof that the ...

When it comes to shopping beauty presents, the best Korean skin care gift sets are at the top of our list. If you’re looking ...

What do Korean beauty products and the depiction of Jesus’s race have in common? Korean culture, known as K-Culture, refers to a worldwide obsession with various domains of Korean culture, BTS and ...

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...