WarnerMedia is the latest traditional media company to put together a non-traditional way to measure video audiences. The owner of CNN, TNT and HBO said it has tapped Comscore, iSpot.TV and VideoAmp ...
NBCUniversal and the large Publicis Media media-buying agency will test a new way to measure video audiences in the first quarter, the latest media and advertising entities to cast about for an ...
NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...
BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...
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