Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...
When a business is performing well in a given market, it’s not uncommon for entrepreneurs to consider scaling operations. With digitalization making it easier than ever to reach customers across ...
Businesses are increasingly considering international expansion as a key avenue for growth. However, navigating unfamiliar territories can be a daunting task for those venturing into new markets for ...
Journal of International Marketing, Vol. 29, No. 3, Special issue: Data and Methodological Issues for New Insights in Global Marketing (SEPTEMBER 2021), pp. 7-22 (16 pages) Common method variance (CMV ...
8dOpinion
Why International Value Matters Now?
In this context, international value stocks offer a compelling complement to U.S. equity portfolios, providing lower ...
The latest news and top stories on Dragon Trail International. A Beijing-headquartered entity in the travel marketing and research sector, Dragon Trail International specialises in digital marketing ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback