There are tools that help you view & export comments easily, and uncover deeper insights through AI-powered analysis. By ...

Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content. Previously, the demographic breakdown in Instagram Insights was limited to users ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...

In a blog post, the company said its new safety features will give parents more control over how their teenage children ...

Instagram is jumping into the time well spent movement, following the unveiling of Google’s new time management controls last week. Code buried in Instagram’s Android app reveals a “Usage Insights” ...

Our columnist dissects what changes to Instagram’s algorithm mean for artists and art businesses reliant on the platform’s marketing muscle. Instagram, which is owned by Meta, recently made major ...

Instagram unveiled "Professional Dashboard" earlier this year with the aim of helping businesses and content creators earn money on the platform. This means that this feature could now help them to ...

An often overlooked aspect of social media is its relationship to customer insights and feedback. So many times, brands look at social media as a bullhorn announcing activities instead of focusing on ...

Over the last year, Instagram has added a slew of features to help independent creators make a living, like Instagram Shop and Shopping in Reels. Today, Instagram launched new Insights for Reels and ...

Instagram is undoubtedly one of the most widely used social media platforms. More than 2 billion people worldwide use this app. It has become an integral part of its users’ lives, as they undoubtedly ...