Inbound lead generation takes place when leads come to you. Inbound lead gen is, without question, one of the most important marketing activities businesses should be conducting. This article is ...

You’ll also need to understand that inbound marketing is an indirect way of generating leads. You aren’t going to potential customers and pitching your product, you are encouraging them to come to you ...

How does lead generation work? There are two main types of lead generation -- outbound and inbound. Outbound lead generation involves reaching out to prospective customers directly. This may be done ...

The success of your startup depends on your customers. While maintaining relationships with current clients is essential, bringing in new ones is crucial to the continued success of any business.

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 ...

The right leads include decision makers who have the buying power to say yes to your product or services. To close more business, it’s crucial to get in front of the right leads to promote your ...

Evan is a writer and entrepreneur with a background in technology and content marketing. He is currently the Head of Growth at Sagetap.io. Previous to Sagetap, he was was co-founder & CEO of the ...

Many businesses, including retailers, rely on inbound lead generators to identify prospective customers for telephone or text-based direct marketing campaigns. Sourcing inbound leads from a variety of ...

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...