Yes, virtual models and influencers are a trend these days, so be prepared to (re)meet Imma. Much to nobody's surprise, she comes from Japan and she now drives a Porsche Taycan, at least in the way a ...

You might remember virtual model imma, whose trendy selfies and street-style Instagram photos have earned her tens of thousands of followers, along with worldwide attention. What sets her apart from ...

The campaign, called ‘Yoga For All of Us,’ sees the influencer Imma – a computer-generated model – appear in a brand video alongside human Japanese influencers Ai Momoka, Glay and Nao to share the ...

Using LED screens, the Ikea Harajuku location in Tokyo, Japan gave visitors a glimpse into the daily life of a social media star and influencer. However, that Japanese star, Imma, isn’t actually real.