Clean makeup is one of the most explosive categories in beauty, but for Ilia founder Sasha Plavsic, slow and steady wins the race. Although Plavsic doesn’t see Ilia as a category-inventing brand (she ...

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If you need a makeup refresh, here's what to buy at the Ilia sale, which has everything marked down 20 percent. With new “mask optional” rules spreading across the country, those of us with vaccines ...

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Stars like Lily Gladstone, Audra McDonald and Emma Stone all swiped on Ilia's buzzy beauty stick prior to its launch. Jordan Strauss/Invision/AP; AFP via Getty Images; Jordan Strauss/Shutterstock Page ...