Paradoxically, a key to using advanced AI technology may be deeply human: our ability to infer others' motives, mindsets, and ...

We've all experienced defeat at some point – losing a game, a potential new job, a debate. Now, a new study has found that ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

The researchers suspected the pathway—known as the social perception pathway—might be functional very early in development.

Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective ...

An international study led by the University of Portsmouth has revealed reluctance from industry scientists to test chemicals ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, the adoption of artificial intelligence (AI) has gone enterprise-wide, surging to ...

Lead exposure remains a public health issue around the world, even after decades of remediation efforts. According to the ...

Every human has testosterone, but its effects go far beyond what most people realize. In this TED Talk, evolutionary biologist Carole Hooven explains how this powerful hormone shapes not just our ...