How to Set the Right Price for a New ProductIn business, few decisions are as difficult—or as defining—as setting the first price for a new product. Price isn’t just a number; it’s the market’s first ...

There are new concerns around how artificial intelligence might be used to set prices for products, such as airfare. It comes after Delta Airlines announced it was using AI to help adjust prices on ...

Booking your last-minute summer getaway? Delta Air Lines recently revealed to what extent it is using artificial intelligence to set ticket prices. And while this is just the beginning of the AI ...