Rebranding aligns evolving products or demographics with a company’s identity and goals. A successful rebrand reflects innovation, values and relevance in competitive markets. Brand refreshes ensure ...
When O2 launched in 2014, it called itself an “oxygenated recovery drink.” What’s that? It means it’s infused with oxygen to improve recovery. O2 was marketed to young men who exercise hard, like its ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...
New Instant Lattes with Adaptogens and Prebiotic Daily Greens on Display at Expo Booth 5184 BOULDER, Colo., Feb. 28, 2023 /PRNewswire/ -- Laird Superfood (LSF), Inc. (NYSE American: LSF), a leader in ...
As part of this rebrand, Go1 has unveiled its new website and messaging to better reflect its place in the L&D landscape and showcase its vision for contributing meaningful insights to the market, ...
There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...
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