Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

The result is a written guide to do just that, as well as Untitled, a software tool that helps guide founders through a rigorous process to find a name that will resonate.—Kate LeeWas this newsletter ...

Should you have a brainstorming session, use a branding agency or go with gut feeling? In a new article series, Nature explores the art of corporate naming. Alongside the commercial aspects of setting ...