Experience two of MANSCAPED’s most beloved products while supporting the fight against the most common form of cancer among men ages 15-35. Packed with the features you know and love, these special ...

It's time for consumer products companies to think below the male waist, and for investors to get in on that trend, according to Manscaped founder Paul Tran. "We tapped into a market that was ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many shaving brands try to own a positioning around ...

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...

Whether it's updating their shaver, paying better attention to the ingredients in their shampoo or taking the time to trim 'down there', there are plenty of ways that guys can step up their grooming ...

Manscaped is on a mission to destigmatize men’s grooming. Founded in 2016, the brand has become known for its edgy marketing campaigns, which typically revolve around moderately risqué humor. Unlike ...

Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped ...

Last week, I discovered a large gold-colored envelope in my mailbox decorated with a mouth-watering photo of freshly made chocolate chip cookies. The significance of the cookies continues to escape me ...

It's time for consumer products companies to think below the male waist, and for investors to get in on that trend, according to Manscaped founder Paul Tran. "We tapped into a market that was ...