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Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest ...
Despite the proliferation of tailor-made apps, simple web browsing still tops the list of things people do with their smartphones, tablets, and computers. It is also likely that a good percentage of ...
You’re leaving the office, when your phone dings. A nearby store is having a sale on a smartwatch, and an app displays a coupon for 20% off. You head right over. You’ve responded to a push promotion, ...
A little over a year ago, Matt Taylor began to feel like he was getting a few too many push notifications from the BBC News app. It’s a feeling many of us can probably relate to. Many people, myself ...
Although the best iPhones are considered to be more secure than their Android counterparts, a new report has revealed that many popular iPhone apps are using push notifications to secretly spy on ...
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For push promotions, timing is everything: How brick-and-mortar retailers can compete with Amazon
You're leaving the office, when your phone dings. A nearby store is having a sale on a smartwatch, and an app displays a coupon for 20% off. You head right over. You've responded to a push promotion, ...
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