After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands ...

Hype, coupled with action, surrounds big data as organizations transition to culture leveraging data and analytics for increased revenue, efficiency Hype continues to surround big data analytics. But ...

In an era where data-driven decision-making reigns supreme, the construction industry is amidst a transformative wave fueled by the power of big data. As technology continues to reshape various ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses continue to harness Big Data to drive innovation, customer engagement and ...

Big data is revolutionizing basketball in terms of how the game is played, consumed, and even experienced. Many changes have been brought about by data analytics, which has revolutionized how scouts ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Big data has been transforming companies and entire industries worldwide for well over a decade but money continues to pour into the field as enterprises become ever more data driven. Indeed, figures ...

How Are Asset Managers Using Data Analytics? How Are Asset Managers Using Data Analytics? Trends to Watch in Data Analytics Why Data Analytics Initiatives Fail in Asset Management Today’s macro ...