Amazon's artificial intelligence virtual assistant, Alexa, is now in millions of households worldwide, yet the smart technology is costing Amazon billions. Here's why Alexa is a black hole in Amazon's ...

Alexa and Google Assistant will be available simultaneously on Harman’s new JBL Authentics 200, 300, and 500 smart speakers. (Google, Amazon, and Harman Images; GeekWire Graphic) Amazon and Google are ...

Alexa and Google Assistant will soon occupy the same line of high-end JBL speakers — a novel arrangement in the world of voice-connected devices. Users will be able to sign into one or both assistants ...

Google app beta reveals references to a new “Hey <something>” hotword for invoking Google Assistant/Gemini. This suggests Google may offer users a choice between “Hey Google” and potentially “Hey ...

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Dave Lee is Bloomberg Opinion's US technology columnist. He was previously a correspondent for the Financial Times and BBC News. The last time we heard from Amazon.com Inc. Chief Executive Officer ...

Yoffie, David B., and Sarah Walker. "The Voice Wars Continues: Alexa vs. Hey Google vs. Siri vs. ChatGPT in 2025." Harvard Business School Case 726-358, September 2025. (Revised October 2025.) ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Hey Google, stop listening. OK Siri, you too. And Alexa? Shhhh. Our ...

“Alexa, tell me a story.” “Siri, what is 32 divided by 3?” “Google, why does it snow?” One in six Americans now owns a smart speaker like Amazon’s Alexa or Google Home, and 75 percent of homes are ...