November is here and it’s officially getting cold.

From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

In the world of American fishing, bass is king. While largemouth may be the more sought after variety, the smallmouth bass ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

The Berkley Chop Block is a game-changing soft plastic glide bait. Here's three effective ways to fish them to help put more big bass in the boat. Field testing new fishing lures is one perk of my job ...

From the first time I saw a 15-inch bass eat a 9-inch glide bait I’ve been fully addicted to swimbaiting. I’ve since caught new PBs and witnessed the savage predatory instincts hardwired into bass of ...

Four-time Bassmaster Classic winner Rick Clunn famously said, “If you want to understand the owl, study the mouse that controls him.” He likely meant it figuratively. To understand bass behavior, it ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

One of the most consistent year-around patterns for big bass on the TVA lakes including Guntersville, Wheeler, Wilson and Pickwick is tossing a big swimbait in deep water. Just about the only time it ...