The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...

NEW YORK--(BUSINESS WIRE)--A single retail transaction translates to multiple subsequent transactions and significant incremental spend with that same retailer across channels, according to a new ...

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included ...

New research from trade organization ICSC highlights the inextricable link between physical stores and online sales and the surprising fact that Gen Z are turning to physical retail at higher rates ...