HTC has developed eye-tracking ad technology that will allow companies to judge how players are - or are not - looking at the advertising. The move is the latest in a line of initiatives from HTC to ...

“Here’s to Change.” That’s the tagline for Robert Downey, Jr.’s newest project, an ad for HTC Android mobile phones.The ad features Downey as himself, trying to suss out exactly what “HTC” stands for ...

HTC is beginning to display ads within BlinkFeed, the news reader app built into the home screen of its Android phones. HTC will eventually implement an option to disable the ads — BlinkFeed as a ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. When we advised HTC to start fighting dirty a while ago, we didn’t expect them to take us ...

Robert Downey Jr has starred in a new advertising campaign for HTC. The 48-year-old Iron Man star appears in a series of television ads, which are reportedly costing the company $1 billion. Watch the ...

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Robert Downey Jr is to front a brand new advertising campaign for HTC titled "Here's To Change". The two-year deal will see the Iron Man and Avengers star representing HTC in a wide range of ...

If you listen really closely to this leaked ad for an HTC Windows Phone 7 handset with a 16-megapixel camera, you can hear the sound of compact digital cameras dying a sad, slow death. HTC’s ...